If you want to a sacksful web copywriter, the first thing you need to learn the ways to attract your audience. How are you going to do that? By putting yourself in your customer’s shoes and see what you would like from a website. Make it catchy and unique. You would not want your customer to go to a competitor’s website just because your content was extremely generic and made them sleepy.
Every line written on your web page must give your customer what you are selling. Just to clear this out that the tips I am going to share with you are not restricted to just one particular kind of website. Ace these tips and your website copy regardless of what kind will be attractive to your customers.
- Write in Active Voice
Using active voice for your website copy makes the content more powerful as in active voice you are doing the actions instead of guiding others to do so. Such sentences are easier to convey the message that you are trying to put forward. For example; Instead of saying “Web copywriters hired by our company are experienced” you can say “Our company’s copywriters are highly experienced.”
- Write Strong Headlines
A good headline is most likely to grab your customer’s attention while informing them about the purpose of the brand at the same time. This does not mean that your headline must be one big sentence with heavy words. Keep it precise and purpose-driven. Adding a summarized subheading will also be helpful in conveying your brand goal to the customer. Understand this that your whole copy is worth nothing if your heading is not strong enough to grab your customer’s attention and making them curious enough click on it to see where it leads.
- Keep Your Text Skimmable
One important point to keep in mind is that people online do not read the whole thing word to word. They mostly skim through the whole paragraph looking for something which interests them. Keeping your copy easy to read and skimmable will help the customer find what they are looking for easily. This way you will be able to grab the reader’s attention in no time.
There is a variety of techniques that will breakup the text and will put the reader’s eye directly to what they are looking for in your copy. Some of them are;
- Use of headings and sub-headings.
- Use a variety of text format such as (Bold, Italic, Underlined) to highlight the important words.
- List it down in bullet points.
- Don’t use a lot of words for your paragraphs. Go for a single line max.
- Add pictures and other pictorial mediums.
- Get to the Point
People these days have quite a short attention span and they get distracted and bored way too easily. Keep your paragraph concise and to the point. This will help in keeping the reader’s attention. This does not mean that you finish every piece of writing in two sentences. If you are writing an informative article, blog, story or a theory then you have to use long sentences with proven theories for a better understanding. Other than that, try to finish your point in a concise manner.
- No Need to Worry About Keywords So Much
Keywords are very important for search engine optimizations. They help bring your piece appear higher on the chart. But every search update aims to improve the search result and provide the best options. So, when you start writing for your audience and not only for the sake of search engine, you are actually contributing in a better algorithmic search.
- Make A Conversation
Being direct and directing your customer directly to the sale is good but what is better if you make it look like you are dealing with them directly in person. This will make your copy more engaging and they customer will most likely participate. Telling a story is also a good tactic. It engages your customer and grab their attention. Also, telling a story shows a sign of transparency to the customer. This way they can understand you even more.
- Support Your Claims
Using theories, statistics, research date, testimonies, case studies and proven sources helps support your claim and prove your point correct. Logics and proven theories always help with winning the trust of a reader. It also carries the power to impact a customer’s decision. Everything online exists with some reputable sources. Using high-quality sources to support your claims. It will also help your visitors and will portray you as a credible source of information.
Writing a web copy is challenging but it pays of really well once you understand what you are doing. Keep this in mind that every website is there to serve a purpose and that it has a goal to fulfill. Becoming a skilled web copywriter is a long way but with correct guidance and support you will be able to achieve it in a small span of time.
